Florence Poon | Founder of See Yee CPA

FOUNDER & MANAGING PARTNER

Florence Poon Man See-yee

See Yee CPA & Co. Limited · Founder · Managing Partner

HK Practising Fellow CPA (FCPA) · China Practising CPA (CICPA) · Chartered Financial Analyst (CFA) · HK Certified Tax Adviser (CTA) — 20+ years of hands-on audit, IPO and cross-border M&A experience, with cumulative deal value exceeding US$50 billion.

Florence Poon Man See-yee — Founder, See Yee CPA & Co.
Professional Qualifications

Four Core Credentials

Florence holds practising licences on both sides of the border, plus CFA and Certified Tax Adviser designations — enabling a one-stop cross-border audit, tax and financial advisory service.

HKICPA

HK FCPA

Practising Fellow of the
Hong Kong Institute of CPAs

CICPA

CICPA

Practising Certified Public
Accountant of China (since 2014)

CFA Institute

CFA

Chartered Financial
Analyst

TIH

CTA (HK)

HK Certified Tax
Adviser

Florence is one of the ~100 professionals in Hong Kong who hold both HK Practising CPA and China Practising CPA qualifications — able to handle statutory audit and financial compliance across both jurisdictions.
By The Numbers
20+

Years in audit,
accounting & finance

US$50B+

Cumulative M&A /
IPO deal value led

100s

HK/China M&A, audit
and IPO projects

5 Years

Based in Shanghai
(Deloitte / EY)

2011

Founded
See Yee CPA

Education & Career

Education & Career Journey

Education

The Chinese University of Hong Kong · Business School

Bachelor of Business Administration — Major in Professional Accountancy.

Start

Deloitte Hong Kong · Audit

Joined Deloitte’s Audit practice after graduation, serving HK listed and private companies.

2002

Transferred to Deloitte Shanghai · Audit

Led audits and IPO applications for Chinese SOEs, private enterprises and multinational corporates.

2004

Attained CFA → Deloitte Shanghai · Financial Advisory (M&A)

Moved to Financial Transaction Advisory as project lead for M&A and financial due diligence engagements, serving multinationals, SOEs, PE funds and investment banks.

2007

EY Hong Kong · Financial Transaction Advisory

Associate Director. Continued to lead cross-border M&A and financial due diligence projects.

2011

Founded See Yee CPA & Co. Limited

Full-service HK CPA firm offering statutory audit, tax, due diligence, company secretarial and China advisory services.

2014

Registered as Practising CICPA

Converted from non-practising to practising status — dual-licensed to sign statutory audit reports in both HK and mainland China.

Listed Company Directorships (Past)

00704.HK

Wo Kee Hong Holdings

Chief Financial Officer

8123.HK

Wai Yick Financial Holdings

Company Secretary

01239.HK

Tempus Holdings

Company Secretary

Expertise

Areas of Practice

Florence has led hundreds of HK/China M&A, IPO audit and financial due diligence engagements, with a cumulative deal value of over US$50 billion. Clients include multinational corporations, large Chinese SOEs and private enterprises, PE funds and investment banks.

M&A Transactions

Deal structuring analysis, SPA negotiation, financial due diligence, deal-price calculation, working capital and completion accounts.

Statutory Audit

Statutory audit for HK and China listed companies and private enterprises — HKFRS / IFRS / PRC GAAP compliant.

IPO Audit

Listing application audits for HKEX (Main Board / GEM) and Singapore SGX, plus carve-outs and fundraising.

Financial Due Diligence

Independent financial analysis and risk assessment for buy-side, sell-side and lender engagements.

Industry Experience

Natural Resources
Utilities
Commercial Banking
Investment Banking
Insurance
Securities
Retail & Consumer
Food & Beverage
Media
Telecom
Hotels
Manufacturing
High Tech
Health Tech
Real Estate
Community & Governance

Community Service

Florence is actively engaged in charity, education, professional and industry associations, giving back to the community while building cross-sector networks.

Charity · Healthcare · Education (Current)

  • Pok Oi Hospital — Director (2021–2027)
  • POH 80th Anniversary Tang Ying Hei College — School Manager (2023–2027)
  • Pok Oi Hospital Chan Hsu Fung Lan Kindergarten Day Nursery — School Manager
  • Pok Oi Hospital Mrs. Yam Wing Yin Kindergarten Day Nursery — School Manager
  • Account Girl Charitable Foundation Limited — Founder

Chambers · Alumni Associations (Current)

  • HK Zhuhai Hi-Tech Zone Tangjiawan Fellowship Association Ltd — Executive Vice President & Treasurer
  • Hong Kong Industrial & Commercial Association · Youth Link — President
  • CUHK Greater Bay Area Alumni Association — Honorary Auditor
  • The Alumni Association of Shaw College, CUHK Ltd — Honorary Auditor
  • Wofoo Leaders’ Network — Advisor

Past · Professional Bodies

  • Society of Chinese Accountants & Auditors — Council Member (2013–2020)
  • Taxation Institute of HK — Membership Committee Member (2016–2020)
  • Hong Kong Society of Financial Analysts — Career Development Committee (2011–2016)
  • HK New Territories General Chamber of Industry & Commerce Youth Link — Standing Committee (2011–2017)
  • China National Academy of Governance (HK) Industrial & Professional Alumni — Treasurer & Standing Council (2017–2020)
  • HK Girl Guides Association Tsuen Tsing District — Honorary Auditor (2016–2021)
  • Shanghai CUHK Alumni Association — Vice President (2005–2006)
  • HK (China) Chamber of Commerce Shanghai — Executive Committee (2003–2006)
Public Engagement

Public Engagement

Florence has been actively engaged in professional advocacy and public policy for the accounting sector, speaking up for practitioners and the wider public.

HKICPA

HKICPA Council · Candidate

Stood twice for the HKICPA Council election (P category), advocating for member democracy and practitioner interests.

LegCo 2021

Legislative Council · Accountancy · Candidate

Ran for the Accountancy functional constituency in the 2021 LegCo election, focusing on professional regulation, tax reform and outbound professional services.

Policy Advocacy

“Follow Members’ Voice” Initiative

Founded the initiative calling on HKICPA presidential candidates to respond to member opinions gathered through an online platform — pushing for governance transparency.

Civic Voice

“See Yee on the Bench” Public Page

Operates an online page monitoring government and legislative affairs, offering continuing commentary on accounting-sector and public matters.

Contact

Get in Touch with Florence & the See Yee Team

For audit, tax, due diligence or cross-border advisory enquiries, reach us via any of the channels below.

Office

Unit 10, 21/F
Wayson Commercial Building
28 Connaught Road West
Sheung Wan, Hong Kong

Phone / Fax

+852 3465 9800
Fax +852 3465 9820

WhatsApp

+852 9613 1622

Email

florence.poon@seeyeecpa.com

Scroll to Top